The Newark School that Could: $100 Million Campaign Success
A six year rebranding, engagement, and media coverage process
For: Independent School Board Members, Heads of School, MarCom Professionals, and Advancement Teams
Wednesday, January 19, 2022
6:30 p.m. - 8:00 p.m.
This session is part of the NJAIS series, Seminars for Ongoing Learning in School Governance. Learn more about other program offerings by clicking here:
Many thought St. Benedict's Prep, a Catholic school run by the Benedictine monks in Central Newark, closed its doors forever in 1972. Despite enormous odds, St. Benedict's reopened with 90 students in 1973 with the radical idea of putting kids in charge of the School. It worked. Today, St. Benedict's serves 900+ students and is widely known as a beacon for urban education with features on "60 Minutes" and The New York Times. St. Benedict's will soon announce the successful conclusion of a $100 million campaign, Forever Benedict's, involving 10,000 donors and two key initiatives: funding to bolster the School's endowment and Annual Fund. Advancement personnel planning ambitious fundraising campaigns won't want to miss this panel discussion for inspiration, as well as practical insights applicable to your own institution. Session will cover: structuring the campaign for success, donor engagement, comprehensive communication strategies, lessons learned, and more.
Kristen Volkland, President/Owner Erbach Communications Group, Kathy Noyes, Vice President Erbach Communications Group, Cindy Tavlin, Vice President of Creative Operations Erbach Communications Group, Michael Fazio, Chief Advancement Officer St. Benedict's Prep
Individual Session Fees include a $25 per person discount for schools that participate in Trustee Enrichment Day on Sunday, November 14, 2021
$50 per registrant, Member Schools that Attended Trustee Enrichment Day
$75 per registrant, all other Member Schools
$150 per registrant, Non-Member Schools