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The Newark School that Could: $100 Million Campaign Success

A six year rebranding, engagement, and media coverage process


For: Independent School Board Members, Heads of School, MarCom Professionals, and Advancement Teams




Wednesday, January 19, 2022

6:30 p.m. - 8:00 p.m.


This session is part of the NJAIS series, Seminars for Ongoing Learning in School Governance. Learn more about other program offerings by clicking here:


Many thought St. Benedict's Prep, a Catholic school run by the Benedictine monks in Central Newark, closed its doors forever in 1972. Despite enormous odds, St. Benedict's reopened with 90 students in 1973 with the radical idea of putting kids in charge of the School. It worked. Today, St. Benedict's serves 900+ students and is widely known as a beacon for urban education with features on "60 Minutes" and The New York Times. St. Benedict's will soon announce the successful conclusion of a $100 million campaign, Forever Benedict's, involving 10,000 donors and two key initiatives: funding to bolster the School's endowment and Annual Fund. Advancement personnel planning ambitious fundraising campaigns won't want to miss this panel discussion for inspiration, as well as practical insights applicable to your own institution. Session will cover: structuring the campaign for success, donor engagement, comprehensive communication strategies, lessons learned, and more.



Presented by:

Kristen Volkland, President/Owner Erbach Communications Group, Kathy Noyes, Vice President Erbach Communications Group, Cindy Tavlin, Vice President of Creative Operations Erbach Communications Group, Michael Fazio, Chief Advancement Officer St. Benedict's Prep



Program Fee

Individual Session Fees include a $25 per person discount for schools that participate in Trustee Enrichment Day on Sunday, November 14, 2021

$50 per registrant, Member Schools that Attended Trustee Enrichment Day

$75 per registrant, all other Member Schools

$150 per registrant, Non-Member Schools








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(Non-Member Schools - Please select "Non-Member School" from the drop-down menu and complete section below)​​​​​​​​​​​​​​​​​​

(where we can reach you and for billing questions)​​​

MEMBER INFORMATION: If your school is a member of NJAIS, upon receipt of your registration, we will automatically generate an invoice and send it to your Business Office. Payment is not required at the time of your registration. Your school will have 30 days to pay the invoice.

NON-MEMBER INFORMATION: If you are an employee of an organization or school that is NOT a member of NJAIS and you are registering for this workshop, please provide the company/school address. We will automatically generate an invoice and send it to your Business Office. Payment is not required at the time of your registration. Your school will have 30 days to pay the invoice. Thank you.

Cancellation Policy:

Registration fees will only be refunded if NJAIS is notified of your cancellation two weeks prior to the program. You may transfer your registration to a colleague in your school at no cost.